#Throwbackthursday - #CAPSnotHATS update
A message from founder, cap mentor and writer, Bill StricklandBy justin on Thu 5 Sep 2013 | 0 comments
Bill strickland, editor of Bicycling magazine and author of Tour de Lance, We Might as Well Win and the brilliant Ten Points, was kind enough to chat to me and share some further insight into his twitter campaign #CAPSnotHATS:
"CapsNotHats had, like most good movements and some good people, an unplanned birth from passion. I have been riding with and procuring caps since 1982, and for years now the baseball hat on the podium had been kind of annoying me at that level where you almost don't notice it. I read a few things, saw a few photos, and I think posted just a small bit about caps. I I'm not even sure who came up with the hashtag or used it first, but I know that Casey Robertson, an artist, designer and cyclist, asked me if he could create a logo based on the idea, and that was it — the thing was off and got momentum way faster than I ever imagined.
I am serious about why caps are great and belong on the podium. "There are a lot of things sideways with pro cycling these days," I wrote in the first post about CapsNotHats. "This is one that seems easy to fix: Wear cycling caps instead of baseball hats on the podium. It’s a gesture of respect for the long history of the sport, and of personal sartorial acuity." But I also want it to never not be fun — or to get bogged in too many supposed rules about how to wear caps and infights about what it all "means," or who should have the final say about the state of caps. Casey and I got the idea pretty quick that we wanted this to be an open-source campaign, a movement that belonged to no one but could belong to anyone (or everyone). He has posted the logos in a form so that anyone can download them and get stickers, posters, whatever made:
I had a few ideas I kept in mind whenever I was posting about caps: Enthuse rather than abuse. Cajole rather than coerce. And judge your belief not by the quantity of hats which remain but by the quality of the cap, which endures.
Cav has been remarkable, and Brian Holm, and Gianni Bugno, and many other pros engaged me in various ways to talk about caps (or why they couldn't wear them). We might try for some kind of bigger campaign next year, likely based around the Tour de France, simply because that gets the most exposure day after day, which makes it more conducive than, say, a Spring Classic to an ongoing series of efforts."
Thanks to Bill for taking the time to chat, and for fighting the good fight!
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